Their involvement ignited a movement that dominated users’ TikTok feeds, generating major interest and participation in the campaign. Notable names include Brent Rivera, Joe Mele, Michael Le, The Jabbawockeez and Hype House. Stream It Or Skip It: ‘Hype House’ On Netflix, A Reality Series About A Popular Collective Of TikTok Influencers. ![]() Show Premiered in 2022 28 Show Premiered on January 7 6 Hype House Fans Also Viewed Dance Moms. To get more out of the concept, Activision teamed up with 17 of the platform’s top creators, each boasting a significant following, spanning communities and interests, such as music, gaming, lifestyle and dance. Learn about Hype House: discover its cast ranked by popularity, see when it premiered, view trivia, and more. The approach allowed for countless possibilities, which Activision believed would reflect the expansiveness and inclusivity of Call of Duty Warzone 2.0. The challenge format was deliberately kept simple, offering creators the freedom to interpret and express their ‘squad up’ moments creatively. While the Hype House collective (a selection of TikTok and social media influencers) has actually been around for over two years, January 2022 marks the first time the Hype House creators have been shown on our TV screens, and it's a real treat. ![]() It is a collaborative content creation house, allowing the different influencers and content creators to make videos together easily. This challenge invited users to showcase their wildest ‘squad up’ moments, utilizing the campaign’s anthem, an original track titled Drop In, created by viral TikTok DJ Sickick. New reality show Hype House is essentially the TV series of dreams, thanks to its merging of two of our favourite things: Netflix and TikTok. The Hype House is a collective of teenage TikTok personalities based in Moorpark, California, as well as the name of the mansion where some of the creators live. Firstly, the brand debuted its #CODSquadUp TikTok challenge, which served as the centerpiece of the campaign. The strategy encompassed several key elements. Activision partnered with media and digital entertainment company QYou to bring the idea to life.
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